Best Fish Oil on the Market

Filed under: General Health, Nutrition

For years now I have recommended Carlson’s The Very Finest Fish Oil as my fish oil supplement of choice. It is a product that has passed a plethora of third party testing for purity and potency, tastes good and is a reasonable price. Many times on this very website I have sung it’s praises, however a new product has arrived that has displaced Carlson’s as my top fish oil recommendation, but we will get to that in a second.

There is another fish oil product that I have never mentioned on this site that is spectacular, but you certainly pay the price for it. Nordic Naturals Ultimate Omega is the market leader when it comes to fish oil, however it costs $20/month compared to Carlson’s $10. In terms of absolute quality this product has stood head and shoulders above the rest.

That has all changed.

Athletic Greens has recently launched their own fish oil, Athletic Greens Omega 3, where their sole aim was to match or exceed Nordic Naturals in all categories, and yet be affordable for the average consumer, and they did so with flying colors!

While much has been made of their Athletic Greens multivitamin/mineral/greens supplement, and I do think it is a good product, I personally still prefer Innate Response One Daily (Men’s and Women’s) due to its vitamin and mineral content actually being derived from food, no synthetics whatsoever. However, this fish oil product is absolutely fantastic and it just blew me away.

It is made from small, wild, sustainably-caught fish, is third-party tested for contaminants, is ultra-concentrated (you only need 2 capsules), has no fishy after-taste and it too will only cost you $10/month!

As a matter of fact I was surprised to see that Carlson’s does not source from wild, sustainably-caught fish. I guess I had just always assumed this was the case. From now on my default fish oil recommendation is going to be Athletic Greens Omega 3. Check it out for yourself and let me know what you think.

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Posted on January 27th, 2012 by Brian St. Pierre


  1. Julian Says:

    What do you think of NOW Foods fish oil?:

  2. Don Kiesling Says:

    Thanks for the info, I may try it. However, I was confused on their website because the bottle supposedly contains a 90 day supply when taken per instructions, but to get a better price you need to buy it on a 30 day refill subscription. I contacted them and this is what they said:

    “Athletic Greens Fish oil has 180 soft gel capsules. It is recommended that you take 2 soft gels per DAY.

    However, if your aim is MAINTENANCE of EPA/DHA , you can take 2 soft gel capsules every after meal, so that’s 6 soft gel capsules everyday. With 2 soft gel capsules every after meal you can consume 1 bottle of 180 Omega3 soft gel capsules in 30 days.

    Whichever is your plan, you can notify us and we will be glad to help you adjust the subscription cycle.”

    I’m glad they are willing to modify the subscription, but find the serving size confusing. (Should I be taking 2 / day or 6 / day? Does 2 / day NOT maintain my EPA/DHA?) And of course the cost factor changes substantially if you’re going through a bottle in 30 days vs 90 days.

  3. Brian St. Pierre Says:


    I am actually not a fan. If you click on the Omega 3 link, you will see a chart where they compare Omega 3 to several other fish oils (including Nordic Naturals, Carlsons, and NOW). It is far superior to the NOW product.


  4. Brian St. Pierre Says:


    I highly recommend just going with 2 pills per day unless you are trying to treat a specific health condition (like high triglycerides for example). If they are willing to adjust the auto-ship to be every 90 days then that is perfect.


  5. Mike Says:

    Hi Brian:

    I love your advice and use your website regularly for info for myself as well as to send friends and family members articles.

    I wanted to point out some possible discrepancies and ask if you have any comments about them. I was excited to see the comparison chart until I looked closer. The Carlson’s example they use are for low dose capsules. I think the majority of people who make a conscious choice to use Carlson’s are actually taking the liquid version(at least I am) which has a much different profile. I honestly believe Carlson’s capsules are being sold just to keep up with the competition. Their best product is clearly the liquid version.

    Maybe as a fish oil capsule this product is the best, but there are other options out there which are cheaper and may match the profile of these capsules.

    I also struggle with the concept of only being able to buy online and with a recurring subscription. This strikes me as the typical multi-level marketing type companies out there trying to get people hooked on their product. I realize they are not asking people to sell their product, but I still struggle with the legitimacy of a company who forces you to buy from them the way they want you to do it.

    I could just be a conspiracy theorist and have issues with trust. If you can ease my mind in regard to any of these issues it would be welcomed. Thanks.


  6. Brian St. Pierre Says:


    First off I will say that I have always been a fan of Carlson’s liquid product. However it is evident that it is an inferior product. It is not wild-caught, it is not sustainably sourced and even the liquid version costs $10/month with the cheapest online stores.

    As for only buying online, well that is how I personally buy all of my supplements. It is far cheaper. This is also a smaller company that may one day be available in stores. They are also quite flexible with their shipping options. I do appreciate your concerns as I am not a fan of MLM products myself.

    Lastly, I have no vested interest in the success of Athletic Greens. If you choose to purchase this product or not is totally up to you, but in my opinion it is giving you the greatest bang for your buck. You get the remarkable quality of Nordic Naturals at the price of Carlson’s, even their oil.

    Hope that helps.


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