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Currently over at precisionnutrition.com they are sharing a video series from a talk JB gave at Perform Better last year. To be honest I think this is some of the most important information I have ever heard. While that may seem over the top, I assure it’s not.
JB is explaining why understanding physiology is not enough. As he put it (about it himself but I feel it applies to most of us in this industry) – we are hobbyists trying to be professionals. How can we teach people to change when we have never been taught how to do so? There is far more to getting people fit and healthy than just knowing the physiology of how to do so, which is what we are taught. You must understand the psychology of getting your clients to buy into your program and consistently do what needs to be done.
I highly recommend you check it out whether you are a fitness professional or not. Even if you are just someone who loves fitness and nutrition but doesn’t practice it professionally, I assure you that you will take away some incredibly helpful material from these videos. Plus they are just freely posted on their site, no sign-up or membership required.
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