The fact of the matter in this industry is that there are a ton of people who market themselves as experts, and very few actually have a damn clue about what they are doing. It is an unfortunate state of affairs, but it is what it is.
People saw an opportunity to make money without having to actually be really good at what they do, and they took advantage of it. However, there does seem to be a subset of people who generally care about being good, honest and getting their clients results.
While we may not all agree on everything, we all understand many of the same concepts, and actually have a grasp on the literature on fitness. We don’t just perpetuate dogma or write things that are controversial and sexy just for a few more sales. Its about good content, and good results.
With all of this in mind, I think Mark Young has created an absolutely fantastic new product – How to Read Fitness Research. Mark makes it simple and straightforward. Explaining in layman’s terms what I spent several semesters learning about!
Whether you are a fitness professional or even a fitness junkie who loves to be informed, this would be a tremendous tool in your arsenal. To many, reading research articles is like reading German. This is where Mark comes in with his research Rosetta Stone.
He will teach you how to use Pubmed, give an overview of how research is generally conducted, how to read research, what are the best journals to subscribe to (and even how to get some for free!), how to know the quality of that data, and most of all how to interpret and apply the results. Now, he may not be able to teach you the nitty gritty of neurophysiology, but he can certainly give you the foundational knowledge to comprehend the basic tenets of ALL research.
Learning these new skills will make you far better at sifting through the junk, and knowing fact from fiction. Whether you are a fitness professional who needs to increase their knowledge and provide a better service for their clients, or a fitness enthusiast who simply wants to be able to read some research and know what is going on, this would be the greatest tool for you.
I took a class last semester called Research Methods and Biostatistical Techniques. That class cost me over $1200 to learn exactly what Mark is teaching and more (plus his is much more exciting, that’s for sure) for only $77! And in fact, How to Read Fitness Research is on sale this week through Friday for only $37!
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